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‘Embrace Progress’ Is Core to Atlas Staffing

In simply 11 years, Joshua McKee’s Atlas Staffing has grown to 5 western U.S. places, having launched with one in Spokane, Washington. The corporate serves a burgeoning gentle business area of interest, however to McKee, success stems from its core values. “Embrace progress” is his favourite.

Explaining the time period, he advised me, “An individual with a progress mindset finds that means within the journey and appears at failure as a possibility to be taught and as a stepping stone to the following success.”

Values matter to McKee. I ought to know, as he was a co-founder years in the past of Beardbrand, my firm.

He and I not too long ago mentioned his spectacular Atlas Staffing journey. All the audio of our dialog is embedded beneath. The transcript is edited for readability and size.

Eric Bandholz:  Give us a rundown of Atlas Staffing.

Joshua McKee: We’re a lightweight industrial staffing firm. We’ve been in enterprise for 11 years. We have now 5 places throughout the western U.S. and simply opened our latest department in Phoenix. It’s been an extended, onerous 11 years, however I’m pleased with what we’ve constructed.

We’re a giant believer within the Entrepreneurial Working System [EOS]. We applied it years in the past in our enterprise. It was an vital first step to getting critical about core values and objectives and ensuring they circulation to all people within the firm. It’s been important to the place we’re right now.

We have now clear core values and behaviors and work onerous to speak them to all workers.

We meet our recruiters on the department stage on daily basis. We have now weekly huddles and Monday morning conferences just like the EOS prescribes. Throughout these conferences, we focus on our values. We would like our staff to carry tales about candidates who’ve embodied these values. We have a good time after we hear these tales and share them on our firm intranet.

We attempt to create and talk parameters, comparable to, “That is the habits and values we anticipate. That is the purpose, and that is the core course of. When you’re following these, every little thing else is as much as you.”

We would like folks to specific their uniqueness as a result of we be taught a ton from them. We don’t have all of the knowledge on this planet. We don’t command and management. We wish to see folks take dangers, fail, and make decisions that maybe our govt staff wouldn’t make. However we all know what values and behaviors assist a recruiter achieve success. We wish to be certain that these values are entrenched early in somebody’s employment with Atlas.

Bandholz: What are these core values?

McKee: I’ll begin with my favourite: “Embrace a progress mindset.” It stems from Carol Dweck’s ebook, “Mindset.” It’s not about monetary progress. It’s about challenges and obstacles in your life. An individual with a progress mindset finds that means within the journey and appears at failure as a possibility to be taught and as a stepping stone to the following success. We would like folks to have the mindset of falling brief, studying, and transferring ahead.

“Get snug with the uncomfortable.” That’s one other one. We would like folks to do the onerous factor first. It’s straightforward for people in a gross sales function to chase what’s straightforward in the meanwhile. “Eat the frog” is one other approach we phrase it.

After which we have now, “All the time shield the staff.” That one’s simple. We glance on the staff because the enterprise. A rising tide lifts all boats.

“No optional-ism” is a made-up phrase that we like. It means, “I made a dedication. I promised one thing.” We would like folks to comply with via with their commitments, guarantees, and objectives.

Bandholz: What are your core values round prospects?

McKee: “Obsessive about buyer success.” We wish to maintain the outcomes of the shopper in entrance of us. When you overlook the shopper, you’re lacking the purpose.

We have now two kinds of prospects: our candidates and the businesses that rent them. We have now totally different advertising methods for every. On the shopper firm aspect, advertising is extra of gross sales enablement, ensuring our staff has the swag and the collateral to get in entrance of a potential shopper.

On the candidate aspect, we’re asking, “What are our candidate acquisition prices? How are we reaching them? Is our messaging on level?”

Historically, staffing has been extra sales-oriented and fewer advertising. I heard one govt of an enormous firm say, “Advertising and marketing’s kind of a interest. It doesn’t do a lot for the enterprise, however I get pleasure from it.” To me, that appeared like a possibility. We’ve determined to spend the cash to know how our candidates are looking for work and the way we will attain them.

We presently have upwards of 35,000 candidates in our database, and it’s rising. Advertising and marketing has helped us perceive the worth of that database. We are able to dig into it as a substitute of going to Certainly or or shopping for Google Adverts. We’ve obtained candidates in our again pocket. It appears apparent, nevertheless it’s new in our business.

We’re nonetheless a small firm. We don’t have a devoted chief advertising officer. We have now a fractional marketer who’s been phenomenal in serving to us perceive our metrics, comparable to what investments are paying off. We do a number of e mail advertising and automation. Now we’re utilizing bots to correspond and re-qualify candidates within the database. That’s been useful as effectively.

Bandholz: When ought to corporations use a staffing company versus hiring workers straight?

McKee: Each enterprise has to resolve its core actions. Ecommerce corporations have many actions and features which are core.

If the duty of hiring shouldn’t be core to a enterprise, then staffing is smart. There are every kind of staffing specialties. An industrial staffing firm might assist find the appropriate logistics individual. Different nice corporations concentrate on advertising expertise.

Bandholz: How can listeners join with you?

McKee: Our web site is We serve employers and workers in Phoenix, Portland, Spokane, Boise, and Central Washington. We’re at all times looking for new recruiters, too. I’m on LinkedIn.



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