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I Made $1.3 Million From a Single LinkedIn Submit | by Tom Fairey

Listed here are the teachings I realized.

Picture by Flickr from Pexels

This isn’t an exaggeration, this actually occurred. Let me provide you with some context: The $1.3 million was an funding examine. The submit was a picture. The funding got here from somebody I’d by no means spoken to earlier than and had seen the submit and despatched me a DM. Since this occurred, I’ve had time to replicate on what made this potential, and there are some distinct classes, which I’ll share on this story.

However first, just a little background. I run a startup (Stakester), we’re two years outdated, we’re in e-sports, so it’s a cool sector, and we’re experiencing some nice person development. I’ve simply over 7k connections on LinkedIn.

I wasn’t aiming to boost any cash at this stage; we’d simply closed a funding spherical. However we’re a startup, and the reality is we’re all the time elevating, simply perhaps not formally. We’d dried up just a little on the eye so I needed to get observed.

I’d realized a worthwhile lesson throughout our final funding spherical: that in terms of getting cash, the chance for traders to make a large return is every thing, so I wanted to seize their consideration with one thing that confirmed this.

With that in thoughts, right here had been the priorities;

  1. Present development.
  2. Present it’s occurring shortly.
  3. Get a number of folks to see it.
  4. Get a number of the proper folks to see it.

Right here’s how I did it:

  1. Decide a metric. Doesn’t actually matter which, so long as it’s significant and rising. Make this the spotlight of the submit. I made the picture a easy graph exhibiting a steep curve.
  2. Point out a timeframe within the submit that appears brief. The trick right here is to make use of a bigger time interval so it has a decrease quantity. So as a substitute of 4 weeks, 1 month. Half a yr, as a substitute of 6 months. It is because the reader will see the quantity, not the interval.
  3. Maintain all the info on LinkedIn — in case you want a hyperlink, put it within the feedback. LinkedIn prioritizes posts that preserve folks on the location. Additionally, add a related hashtag. TOP TIP: the image is prime actual property, however so is your first line, so make it attention-grabbing. Mine, “WARNING. HUGE BRAG BELOW,” was an invite to click on “learn extra.”
  4. That is the magic: For those who add somebody right into a submit, as persons are typically well mannered, they are going to nearly actually Prefer it. This implies it should present up on their feed. Subsequently, tag people who find themselves both within the sector you wish to attain, or related to folks which can be. I tagged everybody who since beginning the enterprise has invested, or has raised funding themselves. As a result of all of them may have related networks.

Lesson 1 — Shapes Promote

It doesn’t matter what the graph reveals, simply the form of it. It provides an immediate emotional response. We see the Covid stats going up, we panic, we see them happening, we chill out. Can we have a look at the numbers and what they symbolize? Not often. It’s the identical right here, present an attractive curve, persons are going to get excited.

Lesson 2 — Don’t Ask

The second you ask for cash, the tables flip, you lose the facility. As a substitute, make them come to you. Feed that FOMO they usually’ll begin reaching out.

Lesson 3 — Put in The Groundwork

The likelihood of 1 submit getting $1M is, properly, one in 1,000,000. I used to be extraordinarily fortunate, I do know this. However I made myself extra more likely to be fortunate by placing within the groundwork first. I grew my LinkedIn neighborhood, I commented on different folks’s posts so they’re more likely to reciprocate. Your profile may be the making of your corporation. Make investments time and power into rising it and your possibilities of being fortunate will likely be exponentially elevated.

And at last, right here’s the submit.

A number of stats (on the level of elevating):

  • 26 Feedback

However these stats are largely meaningless.

The stats that matter:

  • 5 chilly DMs from traders
  • 1 deal closed
  • $1.3M raised

The way it began…

The way it completed…

Pen drop.



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