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The right way to Select the Proper Fonts for Your eCommerce Web site

The model of your on-line retailer is made up of a whole lot of totally different parts, out of your colours and brand to the language you employ and the standard of your customer support. And, in fact, fonts are an enormous a part of that.

The fonts that you simply use in your web site go a good distance in the direction of establishing the texture of your model — skilled, quirky, critical, enjoyable, and many others. Additionally they play a very vital function in offering a wonderful expertise in your guests, together with these with imaginative and prescient impairments.

However how do you select the fitting fonts and use them in the easiest way doable?

An introduction to typefaces and fonts

Let’s take a step again for a second. You’re most likely accustomed to typefaces like Instances New Roman, Helvetica, and the much-maligned Comedian Sans. However what are they, precisely?

Properly, a typeface is a digital illustration of textual content that incorporates a number of totally different kinds. For instance, Helvetica has 36 totally different choices, together with:

  • Helvetica Mild (the skinny model)
  • Helvetica Indirect (the italicized model)
  • Helvetica Daring (the daring model)
  • Helvetica Black (a fair thicker, bolder model)
  • Helvetica Condensed (a model with letters which are nearer collectively)
  • Helvetica Rounded (a model with rounded letters)

A font may be very particular, with actual weights and kinds. So, Helvetica Daring is a font, whereas Helvetica is a typeface. For the aim of this text, we’ll be utilizing the phrases “typeface” and “font” interchangeably. 

There are 4 major kinds of fonts you can select from, and it’s possible you’ll combine and match to create the fitting really feel in your web site.

Serif fonts embody additional strokes added to sure letters, whereas Sans Serif fonts omit these strokes. You’ll be able to see an instance of letters with and with out serifs beneath:

serif and sans serif fonts compared

Typically, serif fonts are extra conventional and are a wonderful solution to exude information and trustworthiness. They may also be simpler to learn, as a result of the serifs assist outline every letter individually. Sans serif fonts are clear and might really feel extra accessible than their counterparts. They’re nonetheless easy and simple to learn in massive our bodies of textual content.

Script and handwritten fonts carefully resemble handwriting, and are generally very ornate. Some are a lot simpler to learn than others, they usually fluctuate extensively in type. Listed below are a few examples:

script font vs. handwritten font

As you may see, one may be very elegant, whereas the opposite appears much more pleasant.

Show fonts are extremely various, and embody something that might be thought of ornamental. They fluctuate extensively in appear and feel, however are sometimes used only for titles. Listed below are three totally different examples of show fonts:

examples of several display fonts

These three don’t look very comparable, do they? However they’re an effective way to determine model really feel.

How to decide on and implement the fitting fonts

Okay, so now that we’ve established the fundamentals, let’s have a look at a number of useful suggestions for selecting the best fonts in your on-line retailer.

1. Contemplate legibility

All the level of textual content is to be learn — so legibility must be your primary consideration when selecting a font. In any case, if guests can’t learn your textual content, they’ll’t study your merchandise or discover out about your corporation, a lot much less make a purchase order!

Your physique textual content ought to virtually all the time be both a serif or sans serif font as a result of they make it straightforward for guests to learn massive paragraphs or blocks of textual content. Save show and script fonts for headings and, even then, make sure that they are often simply understood.

The following factor to consider is the spacing between your textual content. There are three major spacing issues:

  1. Kerning: The quantity of area between two letters. Correct kerning ensures that every phrase is individually legible and that one phrase doesn’t find yourself trying like two.
  2. Main: The gap between two traces of textual content. Correct main makes paragraphs of textual content a lot simpler to learn.
  3. Monitoring: Controls letter spacing in phrases as a complete, moderately than particular person characters. So, as an alternative of simply adjusting the area between the “t” and the “h” within the phrase “this”, you’d alter the spacing between all 4 letters directly.

Right here’s an illustration of all three:

illustration of tracking, kerning, and leading

Ideally, the spacing between traces and letters will make it straightforward for individuals to learn, particularly in paragraph kind. Don’t fear; studying extra about this may be enjoyable! There are some nice on-line video games that offer you hands-on apply.

2. Take into consideration model identification

The identification of your model is what units you aside. It’s the persona of your corporation. And the fonts you select are one part that shows that persona to potential and current prospects.

So what feeling do you wish to invoke in your web site? Enjoyable and quirky? Skilled and reliable? Subtle and chic? Let’s check out how a number of websites use fonts to signify their model.

Scratch Pet Foods font usage

Scratch Pet Meals has a model that’s tremendous pleasant, and their fonts replicate that. They use an additional daring sans serif for headlines and a lighter sans serif for physique textual content.

flor fonts on their homepage

Flwr is a floral design studio and, since they design for particular occasions like weddings, it is sensible for his or her fonts to be elegant and delightful. They mix a contemporary serif and a skinny sans serif for a bespoke look that matches their bouquets. 

Ryanair professional fonts

Ryanair’s company web site is, nicely, company — and their fonts replicate that. They selected variations of the identical easy, skilled font for each headlines and physique textual content. It’s skilled with out seeming stuffy.

Do you see how all three of those companies use fonts to convey the sensation they need individuals to affiliate with their model? You are able to do the identical factor. Don’t be afraid to mess around with fonts, both, till you discover the right look.

3. Stick to simply a few fonts

Whereas it might be tempting to include all the good fonts you discover into your web site, you’ll wish to keep on with only a couple. In any other case, your retailer can appear disconnected and all over, and it’s possible you’ll create a jarring expertise for guests.

When selecting your fonts, pair them in numerous eventualities to see in the event that they work nicely collectively. You might select one font for headings, and one other for physique textual content. You can too use variations of a font — like daring or all caps — to set textual content aside with out straying from the identical font household.

Stroopwaffels website with custom fonts

Daelmans Stroopwafels, for instance, makes use of the identical font for headlines and physique textual content. They use a daring, all-caps model for headings, and a lighter model for physique textual content. However, so as to add much more persona, they sometimes use a script font that mimics the caramel included of their merchandise. This script, when used sparingly, is efficient at highlighting vital ideas and making their web site really feel genuine and distinctive.

Scrollino website with unique fonts

Scrollino, a retailer promoting children’ merchandise, makes use of a brilliant accessible and lighthearted serif font for his or her headings. They pair that with a clear, easy sans serif for physique textual content for a readable and enjoyable vibe.

4. Select the fitting font dimension

It’s vital that your textual content is massive sufficient for web site guests to learn, together with these with visible impairments. Typically, 16px is the minimal dimension you need to use, although that may fluctuate primarily based on the font. For instance, some fonts are tougher to learn when smaller. 

If doable, ask actual individuals to verify your textual content and see if it’s straightforward to learn. And ensure to assessment it on gadgets of every kind — desktops, tablets, and cell phones. Instruments like Screenfly make this course of rather a lot less complicated. 

Heggerty uses friendly fonts on their site

Heggerty, an organization providing curriculum and different assets for lecturers, makes use of pleasantly massive font sizes. Whereas they’re not so massive that they take over the design, they’re easy and simple to learn on all gadgets.

5. Contemplate accessibility 

Once you make an internet site accessible, you make it straightforward for each single customer to make use of, together with individuals who have bodily or psychological impairments. There are a number of issues you are able to do to enhance the accessibility of your on-line retailer, together with optimizing your use of fonts.

A kind of issues is making certain that your textual content is massive sufficient to learn and never too difficult, as mentioned above. However you additionally wish to take into account coloration distinction. That you must make it possible for your textual content is straightforward to learn it doesn’t matter what background it’s on, whether or not that’s a stable coloration, sample, or picture.

Distinction ratio ranges from 1:1 (white on white) to 21:1 (black on white). The distinction ratio you’re searching for with textual content is round 7:1 for physique textual content and 4.5:1 for headlines. You need to use the WAVE accessibility instrument to investigate your web site for coloration distinction ratios, in addition to different accessibility elements.

good font color contrast

Observe 7 Brewing does an amazing job of coloration distinction on darkish backgrounds. On their homepage, they use both white or vivid orange textual content in order that it stands out from the darkened picture behind it.

6. Keep away from all caps in paragraphs

Whereas all caps will be nice for making a press release, they are often very troublesome to learn in our bodies of textual content. Our brains merely have hassle processing capitalized textual content in paragraph kind, which makes studying it slower and tougher.

Veer website using all caps in headlines

So, in case you do wish to use all caps, use it sparingly and solely in headlines. That’s what Veer does — all capital letters are very efficient at making factors and grabbing consideration on their web site, however they keep away from it in paragraphs.

What about net protected fonts?

Browsers render and cargo fonts in a different way throughout the net. Internet protected fonts are ones that look nice and cargo correctly on each browser and each gadget. And when you don’t essentially have to skip the good customized fonts you selected in your model, you do wish to add net protected choices to your font stack — the gathering of fonts you employ in your web site.

Doing this primarily units a backup font in your retailer and provides you full management over how textual content shows if, for some purpose, your customized font received’t load for a customer. For instance, you may inform browsers to make use of Playfair in case your customized font isn’t accessible, Georgia if Playfair isn’t an possibility, and a default serif font if neither of these work. 

Kinsta provides some nice recommendation for including backup net protected fonts to your web site.

The place to seek out fonts in your web site

So how do you discover nice fonts in your on-line retailer? Your first step is to just remember to have the authorized rights to make use of no matter choices you select. Some are free for all functions, others are premium for all functions, and nonetheless others are free solely for private use. Take the time to grasp how the license works in your fonts.

Listed below are some nice assets for web site fonts:

  • Google Fonts: Google Fonts has an enormous library of fonts accessible which are free for private and industrial use. You can too use their instruments to preview fonts in motion.
  • Your theme: Many WordPress themes embody libraries of fonts, generally from sources like Google fonts, that you need to use in your web site.
  • Inventive Market: A web-based market for digital property, Inventive Market provides some actually stunning, distinctive fonts in a wide range of kinds.
  • Font Squirrel: This useful resource kinds fonts by class and allows you to preview them. However watch out — some choices are only for private use, so be sure you know what sort you’re downloading.
  • Adobe Fonts: These are high-quality typefaces accessible to companies which have Inventive Cloud licenses.

The right way to change the font in your WooCommerce web site

Now that you simply’ve picked your fonts, it’s time to use them to your web site. There are three major methods to do that:

1. Use your theme

As talked about earlier, a whole lot of themes embody a library of fonts. Some can help you apply these fonts to your web site in their very own settings panel. Or, you may arrange these fonts utilizing the WordPress Customizer:

  1. In your WordPress dashboard, go to Look → Customise. 
  2. Click on on the Fonts possibility.
  3. Open the dropdown for every sort of textual content — Headings, Base Font, and many others. — and choose a font. Every time you turn fonts, the preview of your web site will replace so you may check what it’s going to appear to be earlier than making use of it.

Within the Customizer, it’s also possible to alter choices for font type (daring, italicized, and many others.) and dimension.  

2. Use a plugin

In case your theme doesn’t embody fonts, or doesn’t supply the fonts you wish to use, the following best possibility is to make use of a plugin. There are a number of choices accessible, however if you wish to use a Google font, then WP Google Fonts is a superb one. It offers entry to your complete Google Fonts library, then means that you can apply particular person fonts to varied areas of your web site, like headers, paragraphs, and lists.

If you wish to use a customized font from elsewhere, strive the Customized Fonts plugin. It enables you to add your individual fonts and even integrates with widespread themes and web page builders for an easier setup.

3. Use customized code

Should you’re accustomed to code, you could have two different choices:

  1. Host fonts by yourself web site and use code to use them to areas of textual content
  2. Load the fonts from a third-party supply (like Google Fonts) and enqueue them

For extra particulars and directions, try this article from Kinsta.

Get artistic, however do not forget that easy is finest

Have enjoyable together with your fonts! Be artistic together with your branding and select choices that finest signify the texture of your organization. However, on the similar time, do not forget that easy is commonly the way in which to go. Select fonts which are straightforward to learn and don’t get too difficult by utilizing 4 or 5 totally different choices. Your viewers must be your prime precedence. 

Visit the extensions marketplace to customize your store



  1. You can certainly see your expertise within the paintings you write. The world hopes for even more passionate writers like you who are not afraid to mention how they believe. All the time follow your heart.


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